7/5/2023 0 Comments Ecosia maps“The broadcast helps us plant trees while encouraging social distancing during the COVID-19 pandemic. Twice a week, their partners at Farm Radio Trust broadcast a radio show about why and how to grow trees. In Malawi, meanwhile, they are using radio to grow trees – no nursery required. In Burkina Faso, they dig half-moon-shaped seedbeds. In Brazil, for instance, Ecosia are paying firefighters to keep human-made fires at bay. Growing trees in a nursery is just one way to bring forests back. By 2020 they had already planted over 111 million trees as millions more people switched to Ecosia to take action against the climate crisis. Since servers used to run the web need a lot of power, in 2017 Ecosia decided to build its first solar energy plant to ensure that its servers would be run on 100% renewable energy. This would be a huge step in propelling us forward to reaching that one billion trees financed milestone.” With an average of only four hours of electricity per day, Christian soon had to abandon it, but the idea for a search engine with a positive impact stayed with him, as he realised he wanted to engage in forest preservation to help the environment: “We hope to become recognised as an alternative search engine by all the major browsers including Chrome, Firefox and Safari. He visited India and Thailand and finally decided to stay in Nepal for a while to establish ‘Xabbel’, a local search engine that was supposed to help generate funds for local NGO projects. All this just from choosing to do something good with your profits for the benefit of the whole planet.Įcosia was initially founded by Christian Kroll, Ecosia’s CEO, in December 2009. He was travelling the world for some inspiration on a business model with a positive social impact. With something as unrelated to the environment as a search engine, Ecosia can plant millions and hopefully soon billions of trees, without asking for a single donation from any individuals, organisations or governments. What is innovative about Ecosia does not lie in the development of any new products or services, but rather in that it applies a social business model to an existing market (the search market is worth $70 billion a year) and thus turns searching the internet into a means to a greater end rather than an end in itself. The tree counter acts as a simple and constant reminder to all our users that even the smallest actions and choices can have a real impact. A new search engine wants to show that with a sustainable social business model and community engagement, it is possible to reverse the tide of deforestation: Ecosia lets people all over the world choose to turn a daily habit, that of searching the web, into a force for good.Įcosia uses 80% of its profits from search ad revenue to fund reforestation projects in the world’s most threatened biodiversity hotspots, helping the environment and empowering local communities at the same time. Six million trees are cut down every day. project_description Forget Google! Ecosia is a search engine that uses profits to fund reforestation projects in the world’s most threatened biodiversity hotspots.project_headline This search engine plants trees!.project_leader Christian Kroll and Tim Schumacher.
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